Evaluation 5

"How did you attract/address your audience?"

Front Cover

For my front cover it has to be big, bold and attractive as its the first thing that the readers will see, and it is also the page that will attract new readers when they see it on the shelf. I kept the colours gender neutral to attract both genders and used a consistent colour scheme to make it look professional and not like a younger audience's magazine. The colours are also toned down to a more mature colour and not bright colours. I also used artists names that are targeted at my audience such as Drake and Zara Larsson. I also attracted my readers by advertising events that, for example on the footer "Top Ten Summer Festivals". Most of my audience will also be on social media which is a growing trend at the moment, so on the top banner I included social media links to show that the magazine is upto date. The price stated on the barcode is also used to attract my audience at £3.99 which is within my target audience's budget. 

Contents Page

To attract my audience into reading more on the contents page I put some of the biggest names in a bolder and bigger text such as Rihanna, featured on the first page, I also included a picture of her at the side so readers instantly recognise her which attracts them more into the magazine. I kept to the original colour scheme of white, red, grey and black to keep the magazine consistent and to keep the audience attracted. The layout of the contents page is made to be clean and clear and all boxed off to keep it clear for the audience to see what parts are linked to each other. The biggest image on the page stays the same as the front cover with bold numbers at the bottom so the readers can see what page to turn to for the biggest article. The footer is also kept upto date with a link to the website so readers can use the website to keep upto date with content. 

Double Page Spread

With the double page spread it has to look attractive for readers to make sure they read it and don't leave the page. To show them clearly who the article is about I used 1 A4 page to put 1 full picture of her with a pull quote of "I'm finally where I want to be" to attract the audience to read more into the article. The title is a bold Erin Evans in a toned down red colour so its attractive, bold and enticing to the audience but not bright and playful. The questions are in clear columns so the audience can clearly read the article without being confused. There is also another picture of the main artist to draw in the audience more and it's been placed in an artist way leaning against her other picture to make it look more interesting for the audience. In the footer on the left hand side it includes the website link and on the right hand side it has social media links to keep the magazine updated to the target audience.