Evaluation 2

"How Does Your Media Product Represent Particular Social Groups? "

My magazine 'Culture' is similar to Q in the way the magazines target their audiences and with what their audiences have in common. Culture is aimed at young adults roughly 16-22 who have grown out of the phase of younger pop bands such as Little Mix and One Direction, it's for young people who enjoy listening to music thats in the charts and is made for people to enjoy the music for the music itself and not the artists. The genre is Popular Culture which is where the name Culture came from, as my magazine keeps up with the Music Culture that is aimed at young adults.

The style of the magazine is big and bold but quite toned down compared to other magazines that are aimed at a younger audience which are big and bright. The price is £3.99 for 1 issue which is a reasonable price for young adults earning money, the magazine is monthly which is why its priced at a high amount. Cultures rival Q is £4.50 per magazine which makes the magazines roughly within the same price range.

My target audience doesn't have a specific gender as the colours are gender neutral, and the content isn't aimed at any gender as it offers straight up information on the artists. The content is quite mature which is why it is aimed at 16-22 year olds, a younger audience may find the content inappropriate as some of the content will be explicit as artists are more open than a younger persons magazine, or a younger audience may find it boring or unreadable, and the magazine may be out of a price range for a younger audience.

My Magazine would likely represent someone who likes to follow the big trend is artists but also is open to finding new artists to listen to. The social group my magazine would be looking at would be someone who is middle class who can afford the price of £3.99 and who goes to lots of concerts and festivals that are big names within the music industry.